Adam Cusack is an artist whose practice explores ideas of authenticity and identity in popular culture.
Using a process of conceptual development, photography then drawing or painting to realise the artwork, Adam is interested in showing real things in provocative ways; assembling unrelated objects together to bring about relationships that challenge the perception of the original items.
His creative approach honours the traditional picture plane utilising simple methods, applying charcoal or pigment on the prepared surface.
‘The act of making something to ‘look real’ is not what’s necessarily important to the work. However, I have found that spending time on rendering the subject gives value to the idea, which in turn allows the audience to consider it’s ‘unrealism’ and engage with my practice’.
‘A skilled user of words’ 2
My artistic practice is primarily that of a drawer and painter; and typically I create works that honour traditional principles but challenge perceptions of what an artwork can be. On this occasion, I have explored words found in everyday media and transformed them in their physical appearance and context.
The artworks shown in the ‘Wordsmith’ exhibition reflect my concern for the misleading use of highly evocative words commonly found in consumer based media. Misuse which continues to diminish and undermine their meaning and value.
Words selected from advertisements, newspapers and glossy magazines form the catalyst for the collection. The art has been meticulously refined using pre digital reprographic techniques to create a perfect template. Each piece is the realisation of a high-end crafted process produced in a variety of mediums - including charcoal, ink, paint, fabric and metal.
My intention is that the words used as artworks will be seen for what they truly are. Attention seeking hype.
Adam Cusack, 2015.
‘A reflection of the spirit of Warhol as a media-savvy provocateur’ 1
1. Merriam-Webster Dictionary
2. Appropriated and altered excerpt from; ‘Art & today’ by Eleanor Heartney